ACNielsen (ORG-MARG) Nepal is a subsidiary of ACNielsen, the largest multidisciplinary research and consultancy agency in the world, owned by the Dutch conglomerate VNU. The agency is registered with HMG Ministry of Commerce (Department of Industries) and has been operational in Nepal since May 1993.

ACNielsen (ORG - MARG) Nepal was set up with the objective of providing multi-disciplinary research and consultancy services to Nepal. The company is comprehensively geared towards providing actionable inputs for decision-making in various areas of business as well as social initiatives. It has the distinction of working with the widest spectrum of clients in the country varying from corporates to donor agencies. It has conducted over 300 projects in Nepal encompassing a wide range of sector, activity, product and service categories.

Some of the unique strengths of the company are its:

•   Professional manpower comprising of 50 full time employees and a pool of 100+ field freelancers.

•   Large clientele comprising of multinationals, I-NGOs, Donor Organisations, and national and government agencies/ organisations.

•   Use of latest technology for data warehousing and analysis, and

•   International tie-up for technology transfer from parent company in ACNielsen South Asia and ACNielsen Global.

In customized marketing research, ACNielsen (ORG MARG) Nepal provides two mutually

complimentary services:

•   Ad hoc Marketing Research & Consultancy (Quantitative & Qualitative)

•   Continuous Monitoring & Tracking Studies (Quantitative)

Some of the major areas of research are:

•	Brand Health, Equity & Brand Diagnostic Research	•	Trade & Distribution Research
•	Advertising Research	•	Customer Satisfaction Survey
•	Product and Profiling Research	•	Media Research (Measurement & Diagnostic)
•	Pack & Logo Research	•	Corporate Image Research
•	Pricing Research	•	Opinion Polling

Another service in ACNielsen Nepal’s portfolio is the Retail Measurement Services (RMS) whereby performance of various stock-keeping units (SKU) of around 25 product categories is monitored through a regular tracking of over 1000 panel outlets that represent the Urban Nepal universe. ACNielsen (ORG - MARG) Nepal has also been active in the field of social research since its inception. The company has done various social research projects for leading INGOs, Bi-lateral Donors and Multilateral Development Agencies such as: The Futures Group, Nepal CRS Company, DFID/ ESP, GTZ, UNICEF (Education and Nutrition Sections), UNFPA, FHI, WHO etc. Among the Social and Development sectors, ACNielsen (ORG - MARG) Nepal specialises in Education, Nutrition, Health, HIV-AIDS, Social Marketing, Communication, Demographics and Behavioural mapping.